Business FAQ

What major tips are there to a new business entrant into the African market?

Doing business in Africa can be extremely profitable, yet care must be taken in understanding   the underlying country’s demand and supply dynamics.  A starting point is researching and contacting the country’s trade attaché at their Embassy. Broaden your understanding about Africa and be open to facts rather than fiction. Success from any commercial endeavor involves a good business model and marketing strategy.

We recommend the Strengths, Weaknesses, Opportunities and Threats (SWOT analysis, a structured business planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. A SWOT analysis is involved in specifying the objective of the business venture or project. Included is identifying the internal/external factors that are favorable and unfavorable to achieve that objective.

How does my company use our SWOT analysis?

Read more: What major tips are there to a new business entrant into the African market?

Can I contact reputable African organization in the list?

Our business directory portal  has marketing categories for most countries that specializes in marketing, legal and business promotion in their individual markets/regional trade groupings (i.e. Common Market for Eastern and Southern Africa (COMESA),East African Community (EAC), EconomicCommunity of Central African States (ECCAS), Economic Community of West African States(ECOWAS), Southern African Development Community (SADC),   Such organizations not only have the necessary experience and expertise, but required contacts to help clients in their marketing efforts.

How was the resource curse started and where is it headed?

Africa’s vast mineral wealth and strategic significance encouraged foreign powers to intervene in its affairs. The interventions are not always in the interest of the people. The United States and the Soviet Union were major players on the African scene during the Cold War era between 1945 and1990’s.

Economic transformation is taking place in the new Africa. Political maturity is evolving; old leaders who continue to rule for life are becoming a fading breed. Africa in the essence of interdependence, offers China the natural resources vital to fuel its rapidly growing economy. China is important to many infrastructure projects across Africa and trade volume is growing at an unprecedented rate for the mutual interest of both economies.

What to consider before doing business in Africa?

Getting the right customers in the African market can be time-consuming and prone to many mistakes based on individual country business risk factors.  Africa is a large continent, vast and exotic of about 1.1 billion people in 54 independent countries. It has a total area of over 30 million square kilometers. Africa is rich in mineral and natural resources. It possesses 99 percent of the world’s chrome resources, 85 percent of its platinum, 70 percent of its tantalite, 68 percent of its cobalt, and 54 percent of its gold, among others. It also has significant oil and gas reserves.


Africa is also the home to timber, diamonds, and bauxite deposits. Rather than being a blessing, Africa’s natural resources have largely been a curse. The resources curse may be abating as negatives are declining and positives aspects of resources are increasing as of lately.

How do I spot fraud that may be falsely stated to be associated with, as with all entities doing business online, wants our customers to be aware and to report to us immediately any correspondences that might be circulated via e-mail, Internet web sites, and text messages and via regular mail or facsimile, falsely stating that they are issued by, or in association with and/or its officials. These criminal scams that may seek to obtain money and/or in many cases personal details from any recipients of such correspondence are fraudulent. We do not solicit any funds and payments outside our secured payment sites for services selected by our clients through our secure web portals.

Please note that:

  1. doesnot charge a fee at any stage to deliver goods physically to any customer. Advertising and posting related fees are only accessible at our site i.e. go to and click on any of our service areas including Business, Mall, Jobsand Realestate.

  2. does not request any information related to bank accounts or other private information from our clients.

  3. does not offer prizes, awards, funds, certificates, or other competitive compensations. strongly recommends that the recipients of all unreasonable solicitations as described above must exercise extreme caution in respect to such solicitations. Financial loss and identity theft could result from the transfer of money or personal information to those issuing such fraudulent correspondences. Victims of such scams may also report them to their local law enforcement authorities for appropriate action.


What is “Nigerian 419” or the Generic 419 scams?

A ‘Nigerian’ scam is a form of upfront payment or money transfer scam. They are called Nigerian scams because the first wave of the scams came from Nigeria. The scam can come from anywhere in the world today. The ‘4-1-9’ part of the name comes from the section of Nigeria’s Criminal Code which outlaws the practice.

Read more: What is “Nigerian 419” or the Generic 419 scams?

What is the accuracy expectation of businesses in your list?

Our list is not for sale; however, a list cannot be hundred percent (100%) accurate because of many factors. One important factor is that businesses do come and go on a constant basis.  Dynamic business factors such as; bankruptcies, inability to anticipate or react to competition, technology and other failures can impact our business accuracies over time. Our business directory is the best available today.  While we are constantly updating our files, it is simply impossible to guarantee that every name is valid. It is very possible that there may be some inaccuracies.

What pitfalls should I be aware of in doing business in some African countries?

Common with businesses anywhere in the world, there are pitfalls whenever money is involved.  There are scammers in Africa, especially “Internet fraud” commonly known as the “419 Scam”, which has become a norm across Africa and many parts of the world. Doing business in Africa requires careful screening and safety alertness, remember theold adages, "If it sounds too good to be true, it usually is", or “trust but verify” will keep you from being badly misled.

What other benefits does the list give my business?

Adding your business helps expose your products to the wider world.  African Business Directory gives businesses the opportunities to partner and interact globally. With so many perspectives out there, it’s imperative you give your company the right opportunity to grow as Africa rises.

Will the list be used for direct mail?

The list will not be distributed in whole or in part to anyone for marketing. We may provide to prospective partners and economic groupings (i.e. AU, CEN-SAD, COMESA, EAC, ECCAS, ECOWAS, IGAD, SADC, and UMA). These organizations may also have contributed to the development of the list.

Who will have access to the directory?

Anyone can access the business directory, including the business listings and all other visible information on the site.

How do I get my business taken off the list?

To have your business removed from the Directory, please send us a removal notice through our contact link.Our office will verify using the email on record prior to actual Removal.

What do I do to get my name added to the list?

The Business Directory is for those companies who intend to do business in Africa or have a physical location on the continent to help facilitate inter-Africa business internally and globally. If this includes your business, please complete our Add Your Business link with the details of your business, including location and contact information and the nature of your business.

Why is there no detailed description of my business?

We would like to have businesses provide descriptions through their own websites rather than relying on the Business Directory to do so.


What if I want to add more classifications for my business?

To request that additional classifications to be included for your business, click on the Send us corrections notice through our contact link.New classifications will be added where appropriate, and at our discretion.

What if my business is classified incorrectly?

We have done our best to ensure that our classifications are accurate; however, there will be errors that may occur. To correct a wrong classification for your business, click on our contact link at the business directory portal and send us the desired corrections (

Why are there "Required Fields" on the submission form?

In order for the validation process to work successfully, information must be confirmed with internal data already stored in the databases. Up-to-date contact information allows open communication between the business and the public for viewing.

Business Name, Business Address, Business E-mail, Products/Services, Contact Name, and Contact E-mail is the basic fields of information required for every listing.

How often is the Business Directory updated?

The business directory is updated on an ongoing basis, as online submission forms are submitted and verified. Once a year, the business will carry out a notification process. This process will inform new businesses of the directory submission forms, and remind existing businesses to keep their information up-to-date.

Can I login using my Facebook Login?

You can directly login with your Facebook account and skip the registration altogether.

Can my business show up on this list?

Yes. We may obtain the lists of businesses and integrate them into separate list of grouped sources such as:

·         African Embassies in the US and England, etc.

·         Most African Country’s Chamber of Commerce

·         Africa Business Development Groups,  and Directories of Manufacturers


What is the purpose of the Business Directory?

The purpose of the African Integrated Business Media ( Business Directory is to provide a single comprehensive list of African businesses to global online users. The anticipated functions of the list include:

·         A means of finding potential businesses

·         A route for global companies ready to do business or partner in Africa

·         A means of  businesses to locate suppliers or potential business partners

·         A route for established entrepreneurs and businesses currently in operation to interact

What are the benefits associated with the Free/Temporary, Standard and Featured pricing plans?

The  foloowing options are available for clients:

1.      Free/Temporaryallows your company to list with one parent category (i.e. allows your business to list the parent category “Accountatnt” and no access to the Child categories such as “Bookeeping services”,”Certified Public”, etc). It also specifies a   “No follow.” No follow linkis a link that does not allow search engines bots to follow through to tag and improve search engine results for a site. If you do not wish to send any ranking juice from your site you can use No follow for links.

2.      Standardallows your company to list up to three (3) child categories and a Do follow. Do follow is an improved hyper link in which Google and other search engine bots can follow through the link as a Do follow link.  Do follow links allow your site to improve ranking points, which in turn makes your company rank higher in searches.

3.      Featuredis our premier plan that gives companies all the features in our Standard plan  and a spot in the featured advertisements listing. Do follow link  allows a high search engine ranking and visibilty with priority listing services.

How do I decide which category to place my business in?

On the Submission Form, you will have the ability to select a parent category to place your business listing for the “Free” option.  For the “Standard” or “Featured” option, please pick as many categories associated with the option on the form. These will be used as guidelines during the verification process to list your parent/child categories. The verification process will place the business listing within a category based on your submission; pricing option selected, and related exposure such as advertisement. 

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